Green Paper on Geographical Indications - Questionnaire : Fondazione Qualivita

Green Paper on the Future of Geographical Indications

Ahead of the VII Qualivita Forum – Siena, December 6, 2025

The Qualivita Foundation, in collaboration with oriGIn, oriGIn Europe, Origin Italia, oriGIn France, and Origen España, is promoting the drafting of a Green Paper on the future of Geographical Indications, the result of an open contribution from stakeholders, experts, and institutions.

The initiative was created to reflect on the strategic role of GIs in a context marked by profound economic, environmental, social, and technological transformations. GIs have always represented an advanced model of territorial economy, capable of generating sustainability, social cohesion, and cultural value, and today they are called upon to face new global challenges.

The Green Paper aims to relaunch the public debate on the GI system, combining historical issues with new trajectories such as food geopolitics, artificial intelligence, urban regeneration, equity in supply chains, and youth citizenship.
The proposed focus areas are not exhaustive, but are designed to stimulate shared visions and innovative approaches useful for guiding agri-food quality policies in Europe.

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Fill out the online questionnaire

This section is reserved for stakeholders of the oriGIn network, oriGIn Europe, Origin Italia, oriGIn France, and Origen España, who are invited to contribute to the drafting of the Green Paper by providing brief reflections (max. 1,000 characters per point) on the proposed thematic areas.

Deadline for submission: September 15, 2025
Contributions will be processed and highlighted in the final document, which will be presented during the VII Qualivita Forum and shared with Italian and European institutions

Download the Green Paper questionnaire brochure

QUESTIONNAIRE

THE 8 THEMATIC FOCUSES OF THE GREEN PAPER

1. Food geopolitics and food sovereignty: GIs as democratic infrastructures for the future

Geopolitical conflicts, commercial instability, and the concentration of resources are redefining the global logic of food. In this context, Geographical Indications represent a network of territorial micro-sovereignties, capable of ensuring productive diversification and the safeguarding of local resources. GIs can become fundamental tools in the construction of a new European model of food security and justice. As democratic and participatory models, European GIs play a central role in supporting marginal areas and underdeveloped territories — helping to counter internal economic and social inequalities within the Union.

Guiding question
How can we strengthen the role of GIs in building European food sovereignty based on territorial identities, biodiversity, and production autonomy?

Send your contribution for point 1.

2. GIs and tariffs: resilience of typical supply chains in the global tariff conflict

In today’s scenario of resurgent protectionism and tariff conflicts between economic blocs, GI agri-food supply chains are increasingly under pressure. Customs barriers and regulatory uncertainties put exports, competitiveness, and production continuity at risk. However, GIs can become active agents of economic diplomacy, capable of resisting and negotiating even in times of commercial crisis.

Guiding question
What strategies can GIs adopt to face global tariff tensions while preserving the economic and symbolic value of their supply chains?

Send your contribution for point 2.

3. GIs and migration flows: inclusion, labor, and new rural citizenships

A large part of the agricultural workforce in GI sectors today consists of migrants, often invisible but essential. If well-managed, GIs can become tools of inclusion, training, and economic participation — enabling virtuous models of rural citizenship and social cohesion.

Guiding question
How can we measure and enhance the overall contribution of GIs? How can the presence of migrants in GI supply chains be turned into a resource for the economic, cultural, and social regeneration of territories?

Send your contribution for point 3.

4. The economic value of GIs in the future: generative wealth and systemic strategy

GIs generate value beyond mere turnover: they create jobs, territorial attractiveness, reputation, sustainability, and innovation. Today, an evolved vision of economic value is needed — one that accounts for their systemic and generative impact. Unlike short-term, high-margin business models, GIs generate long-term value through origin constraints, production rules, and strong ties to local areas. For this reason, competitive comparison should not be limited to annual performance, but also consider multi-year economic sustainability, as shown by indicators comparable to Net Present Value (NPV) in the medium to long term. Now is the time to reformulate indicators, metrics, and strategies to recognize their full potential.

Guiding question
How can we measure and enhance the overall contribution of GIs to the real economy, including social, environmental, and cultural dimensions?

Send your contribution for point 4.

5. Urban regeneration: the return of GIs to the cities

Cities are rediscovering local food as a lever for urban regeneration, social inclusion, and sustainability. GIs can help redesign markets, public gardens, taste laboratories, and new proximity economies — bringing food culture back to everyday urban life.

Guiding question
How can GIs be central to new sustainable urban models, contributing to the ecological and social transition of cities?

Send your contribution for point 5.

6. Youth, new consumption habits, and food citizenship: GIs in the horizon of new generations

New generations — youth up to 25 years old — seek meaning, value coherence, and identity in food. GIs can speak the language of young people, but must renew their narratives, educational tools, and engagement methods to become cultural and political references for how young people live in the world. A strategy is also needed to encourage younger generations to take up GI-related professions, not only in agriculture, but also in processing, communication, and product protection — valuing traditional skills as levers for future employment.

Guiding question
How can we build a new cultural pact between GIs and young people that combines conscious consumption, sustainability, and participation?

Send your contribution for point 6.

7. Artificial intelligence, digital life and GIs: new challenges for identity and food storytelling

Artificial Intelligence is changing the way we know, choose, and tell the story of food. GIs must inhabit this new digital ecosystem without losing authenticity and meaning — becoming active protagonists in the construction of enhanced narratives, smart traceability, and ethical promotion tools.

Guiding question
How can we guide the intersection between GIs and Artificial Intelligence to strengthen knowledge transmission and the cultural identity of food?

Send your contribution for point 7.

8. Cultural diplomacy and the narrative power of food: GIs as ambassadors of the territory

Food is a universal language and a cultural heritage. GIs can act as soft power tools, representing European identity worldwide and promoting cohesion and intercultural dialogue. But narrative and institutional strategies are needed to support this role in a coherent and recognizable way.

Guiding question
How can we strengthen the role of GIs as cultural ambassadors of Europe in international, educational, and diplomatic contexts?

Send your contribution for point 8.

VII European Forum on Food Quality

The Green Paper will be presented and delivered to institutional representatives at the 7th Forum on Food Quality, scheduled to take place in Siena on December 6, 2025. The event, promoted by the Qualivita Foundation in collaboration with oriGIn, oriGIn EU, Origin Italia, oriGIn France, and Origen España, will bring together experts, institutions, protection consortia, and key players in the quality agri-food sector at the Italian and European level.

GO TO THE VII QUALIVITA FORUM PAGE

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