December 5th-6th, 2025 – Siena, Santa Maria della Scala

VII EUROPEAN FORUM ON FOOD QUALITY

Hansen, EU Commissioner: GIs, the foundation of rural Europe. In 2027, an Action Plan dedicated to PDOs and PGIs

VERSIONE ITALIANA

The 7th European Forum on Food Quality, organised in Siena by the Fondazione Qualivita in collaboration with oriGIn, oriGIn Europa, Origin Italia, oriGIn France, Origen España and Qualifica-oriGIn Portugal, hosted the participation of European Commissioner for Agriculture Christophe Hansen and the Ministers of Agriculture Francesco Lollobrigida for Italy, Annie Genevard for France and Luis Planas for Spain.

During the event, Commissioner Hansen announced the launch, starting from 2027, of a specific European Action Plan for agri-food and wine PDO and PGI products and spirit drinks with GIs, defined as one of the strategic tools for strengthening the various territories of rural Europe.

The joint participation of European institutions, national governments and the main international organisations of Consortia for the protection of GIs confirms the central role of Geographical Indications as a lever for economic development, territorial cohesion and protection of Europe’s agri-food cultural heritage.

Under the patronage of:

6th december – Piazza Salimbeni, Siena: Press conference 

A press conference with European Commissioner for Agriculture and Rural Development Christophe Hansen was held in Siena on Saturday, December 6, 2025. During the event, the Commissioner outlined the European Action Plan for 2027, which will provide a series of measures and investment lines dedicated to the Geographical Indications system, with the aim of expanding the economic and cultural value of GIs and ensuring the full implementation of Regulation (EU) 2024/1143.

COMUNICATO STAMPA - ITA PRESS RELEASE - ENG
COMMUNIQUÉ DE PRESSE – FRA COMUNICADO DE PRENSA – SPA COMUNICADO DE IMPRENSA – POR

Memorandum of Siena

The main European organisations for quality agri-food have presented a memorandum outlining the sector’s priorities

To support the new sector policies, on the occasion of the Forum, the main European organisations in the sector presented the Green Paper “The future of Geographical Indications”, which identifies eight strategic priorities for the development of the quality products system in the coming years. The contents of the document – supported by the three Agriculture Ministers attending the Forum – were publicly illustrated and handed over to the European Commissioner together with the Memorandum of Siena, the official document summarising the requests and setting out the sector’s priorities.

DOWNLOAD THE MEMORANDUM OF SIENA
GO TO GREEN PAPER WEB PAGE

In collaboration with:

Video gallery

Photo Gallery

SPEAKERS PRESENT AT THE 7th FORUM

​Institutional representatives and keynote speaker

​Christophe Hansen

EU Commissioner for Agriculture and Food

Franz Fischler

EU Commissioner for Agriculture and Rural Development (1995–2004)

Paolo De Castro

EU Parliamentarian and GI Reform Rapporteur (2009-2024)

Francesco Lollobrigida

Minister of Agriculture, Italy

​Luis Planas Puchades

Minister of Agriculture, Spain (Contributo)

Annie Marguerite Gevenard

Ministro dell'Agricoltura Francia (Contributo)

Representatives and experts from the GI sector

Riccardo Deserti

oriGIn

Massimo Vittori

oriGIn

Charles Deparis

oriGIn EU

Cesare Baldrighi

Origin Italia

Federico Moncunill

Origen España

Teresa Pais Coelho

oriGIn Portugal

Dominique Chambon

oriGIn France

DOWNLOAD THE FORUM BROCHURE

ENGLISH ITALIAN

PAST EDITIONS

Since 2004, a Forum accompanying the regulatory evolution of GIs in Europe

Since 2004, the Qualivita Foundation has promoted a shared European path on quality through a series of Forums that have accompanied the regulatory evolution of Geographical Indications (GIs) in Europe. These events have seen the active participation of numerous representatives from EU institutions, Member States, and third countries. The international dialogue fostered by the Forums has engaged the main organizations and representative institutions of the global and European GI system

  2004 – I Forum – Siena

  2005 – II Forum – Orvieto

  2006 – III Forum – Madrid

  2009 – IV Forum – Bruxelles

  2011 – V Forum – Bruxelles

  2019 – VI Forum – Siena

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    Progetti Qualivita

    Organizzazioni di settore

    • Origin Italia
      Associazione Italiana Consorzi IG
    • Federdoc
      Confederazione Nazionale dei Consorzi volontari per la tutela delle denominazioni di origine
    • Masaf
      Ministero dell’agricoltura, della sovranità alimentare e delle foreste
    • Ismea
      Istituto di Servizi per il Mercato Agricolo Alimentare

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