Occhio alla spesa

Occhio alla Spesa is a TV programme that was aired on the Italian television channel Rai Uno between 2002 and 2012. The programme was characterised by its cutting edge journalism and carefully selected product information aimed at helping consumers. A successful television format, which brought the flagship public television network the highest viewing figures (an average of about 3 million viewers) out of the programmes aired in the same timeslot. The Qualivita Foundation worked together with the programme writers to air live videos of the Foundation’s Secretary General, Mauro Rosati, during Occhio alla Spesa, aimed at the promotion of Italian and European PDO PGI products and introducing agri-foods par excellence to a wide audience, often not very familiar with the certified products. Over 200 Italian PDO and PGI products were brought into the studio, as well as approximately 60 sectorial operators from consortia or production companies.

2009/2010: “Il Pranzo della domenica DOP” (PDO Sunday Lunch), a monthly television programme during which a Sunday lunch based on PDO products was presented and compared, in terms of price, with a lunch made with non-certified products, demonstrating that quality doesn’t necessarily mean spending more.

2010/2011: “La Spesa PDO” (PDO Shopping), a weekly programme occasionally dedicated to the presentation of Italian PDO and PGI products, chosen according to the season. Mauro Rosati was joined in the studio by other authoritative guests, such as the Presidents of the Protection Consortia of the products.

2011/2012: the Secretary General of Qualivita Mauro Rosati participated in the programme, offering a technical consultancy on products with a designation of origin.

A total of 54 television appearances, with more than 1000 minutes of live video, reaching an  average of over 2 million viewers

Watch the videos of Occhio alla Spesa in Italian