Joint projects with Finnish organizations to reinforce the agri-food quality through the European PDO PGI System
The relationship between Italian GIs System and Finland strengthens after the meeting between Qualivita Foundation and exponents of Finnish sector organizations scheduled in Helsinki last week.
After the Norway experience, the interest of the Scandinavian Countries in getting to know the Italian PDOs and PGIs System, particularly the Protection Consortia model and the Italian quality production chain, has been confirmed once more by the training project carried out by the Qualivita Foundation in Finland. Important Italian national institutions and organizations like Ministry of Agriculture, AICIG and Federdoc has played a significant role on carrying out relevant initiatives and activities such as the agreements with the Large-scale reatil channel and the digital promotion and protection of the GIs.
Mauro Rosati, the General director of Qualivita Foundation, has expounded two main topics of the Italian GIs System to the representatives of the Finnish organizations. First, the correct implementation of PDO and PGI certification system and second, the ways these certification marks may provide a concrete territorial development tool. Meanwhile, Cesare Mazzetti, the President of Qualivita Foundation, has narrated the experience of Aceto Balsamico di Modena PGI Consortium.
During the Seminar, one of the most important topics faced among others was the distribution. Case histories of Large-scale retails’ quality products line like Conad with its Sapori e Dintorni and Coop Italy with its Fior Fiore product line have been presented to better outline the opportunities offered by a correct commercial valorization of GIs.
The Seminar was organized by Marjo Särkkä-Tirkkonen from the University of Helsinki and the Ministry of Agriculture of Finland. Bilateral meetings between Qualivita Foundation and representatives of Reindeer Herder’s association, Matti Sarkela and Tina Lamisjarvi from the Finfood.
The meeting highlighted the will toward a common goal which is setting up a European joint project to promote and valorize the Geographical Indications on the Finnish territory by exchanging experiences with the Italian ones.
Special thanks to the following participant organizations: The Central Union of Agricultural Producers and Forest Owners in Finland, Finnish Food Information, Finnish Food Safety Authority, Agency for Rural Affairs, Rural Advisory Services Finland, Avena Nordic Grain, Pohjolan Peruna, Kerimäen Kalatalo (Fish company, presents Puruveden muikku IGP), Slow Food Helsinki, Reindeer Herder’s association (3 DOP: Lapin Poron liha, Lapin poron kuivaliha and Lapin poron kylmäsavuliha) and several university research institutes.