The Street Food project stems from the desire to promote the PDO and PGI products that are linked to a widespread and fashionable restaurant model, yet based on great traditions. Very much tied to the world of young people and in continuous growth, the phenomenon of Italian street food owes its origins to the evolvement of work cultures and short breaks in rural areas and cities over the past few centuries. In a country like Italy, which boasts one of the greatest heritages of agri-food products, street food also represents quality and the rediscovery of a region’s typicalities and a country’s artiginality.
Many Italian PDO, PGI and TSG products are in fact the base of street food in Italy and beyond. According to the 2012 Censis Report on the food habits of Italians, 80% of the population eats out at least once a week, and today, when people are increasingly careful about what they spend, street food could represent one of the paths to quality in “eating out”.
In 2013, there were over 40 thousand fixed and itinerant kiosks and bars in Italy offering DO food products to over 12 million Italians, for a value equal to around 13 billion Euros: therefore, not a marginal economic asset, but one that contributes substantially to the national GDP.
A commercial space that DO agri-food companies should safeguard, not only to benefit from an additional sales market, but also from a more direct contact with young consumers, who are going to supermarkets or restaurants increasingly less. A valid new channel for the promotion and protection of Protected Geographical Indications.