FoodInItaly

PROJECT

www.FoodInItaly.com – digital promotion of Italian PDO, PGI and TSG products

TYPE OF ACTIVITY

The Qualivita Foundation, responsible for the editorial and scientific aspects of this project, offers an editorial service for the compilation of the PDO, PGI and TSG product fact sheets.

DESCRIPTION

Food in Italy is the largest internet search engine, in Italian and English, dedicated to valorising Italian PDO, PGI, and TSG agri-food and wine products, as well as over 5000 national traditional food products. All of the PDO, PGI products and typical dishes that can be found on the website are accompanied by photos and fact sheets describing the origins, history, production and processing methods, and nutritional values. Through an advanced search engine, it is also possible to discover the specialties of each region and area, as well as where you can buy them, and to locate the production areas on the maps.

OBJECTIVES

  • FoodInItaly.com is a channel for the national and international promotion of Italian Geographical Indications, targeted at consumers who use the telematic channel
  • A platform that offers digital support to the thousands of operators and protection consortia which make up the supply chains of certified products

TARGET AUDIENCES

Consumers in the ‘Digital world’

ACTIVITIES

  • Data and information research
  • Elaboration of content

RESULTS

Food in Italy offers visibility and creates business for small and medium companies in the world of food.

PERIOD

Active

PROJECT LINK

PARTNER

Italiaonline

è la prima internet company italiana e ha tra i suoi asset @Libero, la mail più diffusa del Paese; conta 15,3 milioni di visitatori unici mensili da personal computer, 2,5 miliardi di pagine viste mese, oltre 11 milioni di account email. Da febbraio 2013 la Società raggruppa tutti gli asset di Matrix S.p.a. e di Libero S.r.l. Oltre ai portali Libero.it e Virgilio.it, Italiaonline include i web magazine Di·Lei, Total Tech, QuiFinanza, SportStadio, MotorLife, SiViaggia e CiboDiStrada, la piattaforma video ViTV e l’utility 1254.
www.italiaonline.it