Qualivita Editions

PROJECT

Qualivita Editions – an editorial system for Geographical Indications

DESCRIPTION

Qualivita Editions is a unique multi-language editorial project designed to promote and valorise the Italian and European certified quality agri-food system. The publications and multimedia projects regarding PDO, PGI and TSG products are based on an ‘ad hoc’ format that is adapted for each educational version and for operators in the sector, thereby reaching a wider target audience made up of a general public that is interested in the different aspects of quality food. The Qualivita Editions are divided into various series: Atlas Series, Guide Series, Notebook Series and Digital Editions.

OBJECTIVES

  • Diffuse knowledge about Italian PDO, PGI and TSG products, using targeted and in-depth research on the cultural, technical-scientific, commercial, economic and social aspects of each product.
  • Raise consumer awareness in order to increase the consumption of quality products.
  • Introduce quality products to food and beverage establishments and large-scale retailing.

TARGET AUDIENCES

Consumers; Stakeholders in the Agri-food Sector

ACTIVITIES

  • Data and information research
  • Elaboration of content
  • Graphic design and layout
  • Creation of digital versions
  • Presentation press conferences
  • Educational and communication activities

RESULTS

The Qualivita Editions are valorisation tools which make the Italian Geographical Indications system an important cultural and economic reality within the market, increasing its distinctiveness and developing its communicative potential.

PERIOD

Active

PROJECT LINK

View the Qualivita Editions Series:

atlasguidequadernidigitalencyclopediaqualigeo-eu

PARTNER

AICIGAssociation formed between the Consortia of PDO and PGI which aims to represent the ideal place for discussion and exchange between large and small companies and consortia to contribute to the harmonious development of the sector working with relevant national and EU institutions.  To date the team membership it brings together 58 major consortia..
www.aicig.it

FEDERDOCNational Confederation of Voluntary cooperatives for the protection of appellations of origin and geographical indications typical of Italian wines (DOCG-DOC-IGT). For over 30 years is the only interprofessional organization existing in Italy.
www.federdoc.com

FUNDING BODY

ENTE FINANZIATOREEDIZIONENOME PROGETTOLINEA DI FINANZIAMENTO
MINISTERO DELLE POLITICHE AGRCOLE ALIMENTARI E FORESTALI
MIPAAF
Ed. I – 2007Atlante Qualivita 2007DM 68381 21/12/2004
DM 60031 10/01/2005
Ed. II – 2008Atlante Qualivita 2008DM 17/02/2003
Ed. III– 2009Atlante Qualivita 2009DM n. 9866 28/11/2008
Ed. IV – 2010Atlante Qualivita 2010DM n. 7277 15/10/2008
Ed. V – 2011Attività 2010Prot. 20147 28/12/2009
Ed. VI – 2012Comunicare la qualità 2011CIG 07093584BC
Ed. VII – 2013Comunicare la qualità 2012CIG 37289803A4
Ed. VIII – 2014Comunicare la Qualità 2013CIG 4826480949