PDO Preview

PROJECT

PDO Preview – new Italian PDO, PGI and TSG agri-food products

DESCRIPTION

PDO Preview was the first national initiative to provide direct information about the new Italian agri-food products that were added each year to the list of PDOs, PGIs and TSGs already registered by the European Union. PDO Preview provided concrete support during the start-up stage of new designations, facilitating the relationship between operators, distribution channels and the media, with the aim of implementing an effective marketing and promotion strategy. For each event that was organised to present the new Geographical Indications (GI), the Qualivita Foundation compiled a PDO Preview Compendium (Qualivita Notebook series), an educational publication containing the technical-economic and descriptive fact sheets of each product being presented. The Compendiums were an effective dissemination tool, as well as an in-depth editorial support for of all those involved, and they were accompanied by ad hoc communication activities for the new Italian PDO, PGI and TSG products.

OBJECTIVES

  • To provide direct information on new Italian PDO, PGI and TSG products
  • To create support tools for Producer Organisations
  • To offer support during the start-up stage of new GIs with communication and marketing activities
  • To valorise the Italian GI system

TARGET AUDIENCES

consumers; media, buyers, stakeholders in the agri-food sector

ACTIVITIES

  • Data and information research
  • Elaboration of content
  • Graphic design and layout
  • Event Organisation
  • Educational and communications campaigns

RESULTS

The programme permitted the target audiences to receive direct information about the new Italian PDO, PGI and TSG products, operationally supporting protection Consortia and producer associations in the certified supply chain from a marketing and communications viewpoint.

PERIOD

2011 – 2014

PROJECT LINK

View Qualivita Editions Series:

atlas

FUNDING BODY

ENTE FINANZIATORE EDIZIONE NOME PROGETTO LINEA DI FINANZIAMENTO
MINISTERO DELLE POLITICHE AGRCOLE ALIMENTARI E FORESTALI
MIPAAF
Ed. I – 2011
Ed. II/III – 2012
Ed. IV– 2013
Ed. V/VI – 2014
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